Where the Wild Things Are: On Facebook and Your iPhone
Posted by admin | Posted in social networking | Posted on 17-10-2009
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Now open in wide theatrical release is a film that remakes one of the formative books of many a childhood. Typically that’s cause for fear that a special and rare experience hasn’t been done justice.
But in this case, Where the Wild Things Are has world class director Spike Jonze going for it as well as the explicit blessing and accolades of the author Maurice Sendak. It also has a very plugged-in and intelligent social media campaign going on to promote the film.
Case in point, a creative iPhone app (warning: iTunes link) and Facebook page that’s seen impressive growth up to at current count over 1.6 million fans.
In the iPhone app you can watch trailers and view photos of the film as well as hear the soundtrack. But most notably, the creative and delightful part of the app sees the Carol monster as a creature kids (and adults!) can interact with. If put to sleep at night he’ll gobble up your contacts’ photos from your phone — a playful and yet appropriately modern element that’s true to the spirit of the Where the Wild Things Are universe.
via http://mashable.com/2009/10/16/where-the-wild-things-are/
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