It’s a serious question. I know Google is more ubiquitous than ever, and despite some solid efforts by Bing, it’s still, by far, the number one search engine in the world – and it’s still growing.

However, I’m not asking whether you’re using Google; I’m asking whether you actually open the Google homepage, and search from there. Because I don’t. Until a while ago, occasionally – perhaps out of habit – I’d open it and search from there, but lately I never do it. Searching directly from Firefox or Chrome is one step less, and I’m not going to do something the hard way if I don’t have a good reason.

I don’t think it’s just me. You don’t really need to ever type Google.com into your browser; regardless of what device or software you’re using, you can almost invariably skip that step. And yes, many users are probably still opening Google.com for various reasons, but when there’s an easier route available, it’s only logical that more and more people start taking it.

via http://mashable.com/2009/10/07/do-you-go-to-google-com/

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