CHA-CHING: iPhone Users Twice as Likely to Buy Apps Than Android Users
Posted by admin | Posted in social networking | Posted on 27-08-2009
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The AdMob Metrics report for July, based on the survey of over 1,000 of AdMob’s iPhone, iPod touch and Android users, reveals an interesting statistic: iPhone and iPod Touch users are more likely to purchase paid applications from the iPhone App Store than Android users.
Android users download, on average, 9.1 new apps a month. The ratio of paid to free applications is 1:8.1. iPhone users download a few more applications every month, 10.2 on average, but 2.6 out of that number are paid applications.
A possible reason for this is the fact that Apple’s users, in general, are used to buying things: applications for their Mac, songs from iTunes etc. Windows, and especially Linux users – who are more likely to buy an Android-based phone – can use their computers, even do serious work, without ever purchasing an application, and it shows. That’s one of the problems with free: when a developer sees a statistic such as this one, guess which platform he’ll develop his paid application on?
via http://mashable.com/2009/08/27/cha-ching-iphone-users/
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